%20/Monoram%20Dark%20big_light.png){kind=small}
Lead generation campaigns that steer on deal value and conversion rate, not the lowest possible cost per lead. Here's the maths - how you determine your maximum CPL - and how we apply it to recruitment, food and manufacturing. Managed by an agency that runs its own business and therefore knows what a lead ultimately needs to deliver.
Looking for lead generation for a B2B service? See the B2B page →
Most lead generation campaigns are optimised for one number: cost per lead, as low as possible. The problem is that a low CPL says nothing about the quality of those leads. Ten cheap, unqualified leads ultimately cost you more time and money than two expensive, well-qualified leads that actually convert.
At Momenti, every lead generation campaign is built on this calculation: what's the deal value, what's the lead-to-customer conversion rate, and what CPL is still profitable at that point? Only then is it optimised at the platform level.
Which platform works best depends on where your audience is in the buying journey. Meta Ads (Facebook & Instagram) is strong for lead generation that works on interrupted attention - people not actively searching, but who can be persuaded by the right message at the right moment. Google Ads is strong when there's already active search intent.
For recruitment lead generation, targeting on job title, persona and vacancy urgency is more effective than broad demographic targeting - a specialism few agencies are genuinely good at.
Would rather outsource than keep reading?
B2B businesses looking for a predictable stream of qualified leads. Service businesses with a clear deal value per client. And organisations with vacancies that job boards can't fill - recruitment through Meta Ads and Google Ads is a specialism where Momenti has demonstrable results.
No six-week onboarding. You'll first get the account analysis (worth €250), before anything is signed: we work through your deal value, margin and conversion rate and tell you straight away what a realistic maximum CPL looks like for your situation. If the problem isn't the ads but, say, your margin or your offer, you'll hear that too. Then you decide for yourself. Collaborations start with a two-week trial period and are cancellable monthly after that.
That depends on your deal value, gross margin and lead-to-customer conversion rate. A CPL of €80 can be excellent with a deal value of €5,000; a CPL of €15 can result in a loss with a deal value of €200. Momenti calculates this per client, rather than steering on an arbitrary benchmark.
Depending on the size of your account: a fixed monthly amount, matched to the complexity of the campaign structure. In the first conversation you'll get an honest estimate.
Yes. Recruitment through Meta Ads and Google Ads is a specialism: targeting on job title, persona and vacancy urgency instead of broad demographic targeting. Momenti has demonstrable results here.
No. A two-week trial period in which either side can stop at no cost, then a one calendar month notice period. No annual contracts.
Request your account analysis (worth €250). We'll work out together what your leads can cost while staying profitable.
Request your account analysis Or call directly: +31 6 46 19 40 22 (between 9am - 5pm)