The agency that runs its own business too

A business is more than
its advertising budget.

Without strategy, any ad budget is too big. We run our own D2C brand and spend our own money on ads - that's why we look at your margin, your offer and your customer experience, not just the number in Ads Manager.

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Own brand: Tête de Mule 4+ years of paid media
360% Blended ROAS, own brand, 12 months
€450k+ Managed budget
Max. 8 Clients at a time
Tête de Mule, Momenti's own D2C clothing brand
Our own brand

Tête de Mule

A D2C clothing brand we run ourselves. Not a side project, not a showcase: the ad budget is our own money, the stock is on our own books, and a disappointing month is ours to absorb.

That's where the way of working comes from. Steering on margin instead of ROAS isn't a position we've taken - it's what's left once you're the one paying the bill.

360% Blended ROAS over the past 12 months

Read the full case → · Visit tetedemule.co →

12+ satisfied clients in these sectors
  • Interior
  • Recruitment & Hiring
  • Services (B2B + B2C)
  • Fashion
  • Charities
  • Education

Who it's for

Big enough for a budget,
too small for an in-house marketer.

We're happy to be clear about who we like to work with.

This works

  • E-commerce, physical retail wanting more footfall, or service businesses with a clear offer
  • From €7,500 in monthly ad budget - below that is possible too, on a custom basis
  • No one in-house doing ads full-time and at a professional level
  • The owner is involved in decisions and wants to understand the numbers

This doesn't work

  • You already employ a senior performance marketer. Then you need a supplier, not a partner - and that's not us
  • Looking for execution only. Here, we think along on offer and margin too. If you don't want that, an execution-only shop will be cheaper

Approach

Four principles.

Fixed monthly price

No hourly rate and no percentage of your budget. With a percentage, an agency earns more the more you spend. That's not the same interest as yours.

Limited capacity

A deliberately small number of clients at a time. You have direct contact with the person actually working in your account.

Calculated from your numbers

Margin, repeat purchases and cash flow. A campaign that looks good in the dashboard and delivers nothing to the bank account is a failed campaign.

Honest about what doesn't help

If a second channel doesn't add up, you'll hear it. If your offer is the problem and not your ads, you'll hear that too.

Services

Three ways
to get started.

Creative Test

5 concepts for your existing campaigns, ready within 10 working days. Credited toward a core package within 60 days.

€500 one-off

Core Package

Full management of one ad channel, including 8 new creative concepts per month.

€1,199 per month

Compact

For accounts under €7,500 spend: four concepts per month, fortnightly optimisation.

from €749 per month

See the full services, add-ons and terms →

"Arthur thinks along like an entrepreneur, not an executor. He understands where the margin is and actually steers on it."
- Owner, D2C interior brand
"Short lines of communication, honest numbers, and vacancies that finally get filled. Exactly what we were looking for."
- HR Manager, technical recruitment agency

A few questions first?
Makes sense.

What do I get in the account analysis?

Three things on paper: what's working, where money is leaking and where the biggest opportunities are. We look at your ad account, or at your current situation if you're not advertising yet. You get this before anything is signed, so you judge the work yourself instead of a sales pitch. It costs nothing and commits you to nothing.

Am I tied to a long contract?

No. Collaborations start with a two-week trial period in which either side can stop without giving a reason. After that, a one calendar month notice period applies. No annual contracts.

Why do you work with a maximum of eight clients?

Because alongside Momenti, we also run our own brand Tête de Mule. That combination is exactly what you get with us - we're in the numbers of a real business every day, with our own money on the line. But it also means our time is finite. With eight accounts, we can still genuinely know each one: your margins, your offer, your clients. At twenty, that becomes a dashboard that gets opened once a month. If we're full, we'll just tell you, and we'll see if it fits later.

What does ad management cost?

The core package is €1,199 per month for one ad channel including creatives. Running less than €7,500 budget per month? A more compact option is available from €749. See the full services →

How quickly will I see results?

The first 30 days are about setup and learning: building campaigns, gathering data and making the first adjustments. After that, we adjust every 30 days based on concrete numbers. Structural improvement is usually visible within two to three months.

Does it also work with a smaller budget?

Yes, provided the margins work. With smaller budgets especially, every euro has to earn its keep. In the account analysis, you'll get an honest answer on whether advertising makes sense for your situation, and if not, you'll hear that too.

Next step

Ready to see
if it's a fit?

You'll get the account analysis first (worth €250): what's working, where money is leaking and where the opportunities are - on paper, before anything gets signed. A personal reply within one working day.

Arthur Heusdens, founder of Momenti
Arthur Heusdens
Founder Tête de Mule & Momenti
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