Case · Own brand

Tête de Mule

Our own D2C clothing brand. Not a side project: the ad budget is our own money, the stock is on our own books, and a disappointing month is ours to absorb.

Tête de Mule, Momenti's own D2C clothing brand
360% Blended ROAS over the past 12 months
4+ Years advertising with our own money

Steering on margin instead of ROAS isn't a position we've taken - it's what's left once you're the one paying the bill. The full breakdown of what that looks like in practice (campaign structure, creative approach, what did and didn't work) is coming here soon.

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